{"title":"News","description":"\u003cp\u003eDiscover the products recently added to Absolut Hair's professional haircare selection. Explore new references and find options for different needs and hair care routines.\u003c\/p\u003e","products":[{"product_id":"milk_shake-make-my-day-whipped-cream-200-ml","title":"milk_shake Make My Day Whipped Cream 200 ml","description":"\u003cp\u003eThe milk_shake Make My Day Whipped Cream 200 ml is a leave-in conditioning foam suitable for different hair types. The light texture helps to hydrate, soften and detangle without weighing hair down. The formula includes milk proteins and the Integrity 41® complex, which help care for the hair fiber and color. It can be incorporated into your styling routine to improve softness, shine and frizz control.\u003c\/p\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":55642585497939,"sku":"MLK001","price":22.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/milk-shake-make-my-day-whipped-cream-200-ml_720x_10f433a9-5950-49a4-a272-482130efd132.webp?v=1794241867"},{"product_id":"milk_shake-volume-solution-shampoo-300-ml","title":"milk_shake Volume Solution Shampoo 300 ml","description":"\u003cp\u003eThe milk_shake Volume Solution Shampoo 300 ml was developed for fine hair, flat hair, or hair that tends to look lacking in body. It cleanses the scalp and hair, helping to provide a greater sensation of volume, lightness, and shine. The formula combines sugar cane derivatives, milk proteins, and fruit extracts, integrating a hair care routine focused on the body and movement of the hair.\u003c\/p\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":55642585530707,"sku":"MLK002","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/milk-shake-volume-solution-shampoo-300-ml_720x_8e490ff9-8037-4463-82da-3dfa7f8f068c.webp?v=1794241867"},{"product_id":"milk_shake-silver-shine-light-shampoo-300-ml","title":"milk_shake Silver Shine Light Shampoo 300 ml","description":"\u003cp\u003eSilver Shine Light Shampoo 300 ml is a shampoo with violet pigments for moderate toning of light blonde, white, or grey hair. It helps to tone down unwanted yellow reflections while cleansing and caring for the hair. According to the brand, it contains less violet pigment than the original Silver Shine, making it an option for those looking for a gentler neutralization. The formula includes milk proteins and red fruit extracts.\u003c\/p\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":55642585596243,"sku":"MLK003","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/milk-shake-silver-shine-light-shampoo-300-ml_720x_50a4f5a0-7965-4800-b4d2-7a432a20d2ba.webp?v=1794241867"},{"product_id":"milk_shake-moisture-more-condicionador-250-ml","title":"milk_shake Moisture \u0026 More Conditioner 250 ml","description":"\u003cp\u003eThe milk_shake Moisture \u0026amp; More Conditioner 250 ml completes the wash with a hydrating treatment designed for dry, dehydrated or dull-looking hair. The formula combines milk proteins, fruit extracts, hyaluronic acid and niacinamide to help improve softness, shine and manageability. The creamy texture cares for the lengths after shampooing, completing the Moisture \u0026amp; More routine.\u003c\/p\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":55642585629011,"sku":"MLK004","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/milk-shake-moisture-more-conditioner-250-ml_720x_fabd627d-1d4b-4d80-8adc-cd983fb9bd1f.webp?v=1794241867"},{"product_id":"milk_shake-moisture-more-shampoo-300-ml","title":"milk_shake Moisture \u0026 More Shampoo 300 ml","description":"\u003cp\u003eThe milk_shake Moisture \u0026amp; More Shampoo 300 ml is a cleansing treatment developed for dry, dehydrated or dull-looking hair. It combines milk proteins and fruit extracts with ingredients such as hyaluronic acid and niacinamide in a formula designed to hydrate and soften. It helps cleanse the hair while improving softness and shine, preparing the strands for the conditioner from the same range.\u003c\/p\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":55642585661779,"sku":"MLK005","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/milk-shake-moisture-more-shampoo-300-ml_720x_bd68f2ba-e754-439c-9b23-3b3e75b7a27d.webp?v=1794241867"},{"product_id":"milk_shake-integrity-strength-shampoo-300-ml","title":"milk_shake Integrity \u0026 Strength Shampoo 300 ml","description":"\u003cp\u003eThe milk_shake Integrity \u0026amp; Strength Shampoo 300 ml cleanses the hair and is part of a care routine for weak, dull or breakage-prone strands. The formula includes murumuru butter and other ingredients associated with nourishment, elasticity and detangling. It was developed to help improve the softness and strength of weakened hair, without weighing it down.\u003c\/p\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":55642585694547,"sku":"MLK006","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/milk-shake-integrity-strength-nourishing-shampoo-300-ml_720x_5dc45209-bcfd-4dfe-b96d-164b7483ef5c.webp?v=1794241867"},{"product_id":"milk_shake-incredible-milk-leave-in-150-ml","title":"milk_shake Incredible Milk Leave-in 150 ml","description":"\u003cp\u003eIncredible Milk 150 ml milk_shake is a leave-in treatment spray that combines several benefits in one step. It helps detangle, smooth, add shine and reduce frizz, making it especially useful for dry or damaged hair. The brand also highlights heat protection and colour care. The spray texture makes it easy to apply to damp hair before styling.\u003c\/p\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":55642585792851,"sku":"MLK007","price":22.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/milk-shake-incredible-milk-150-ml-box-pro_720x6_ba23b01e-deb1-4e73-bcb4-58748a8647be.webp?v=1794241868"},{"product_id":"deluxe-prime-condicionador","title":"TRUSS Deluxe Prime Conditioner 300 ml","description":"\u003cp\u003eTRUSS Deluxe Prime Conditioner 300 ml is part of the TRUSS professional care range, specifically for the conditioning step. It is designed for routines targeting weakened hair or hair subjected to chemical processes, focusing on care and cosmetic repair.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642586218835,"sku":"TRS7639","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/TRUSS_Deluxe_Prime_Condicionador_300_ml.png?v=1794241869"},{"product_id":"equilibrium-shampoo","title":"TRUSS Equilibrium Shampoo","description":"\u003cp\u003eTRUSS Equilibrium Shampoo is part of the TRUSS professional care range and is designed for the cleansing step. It is intended for hair with an oily scalp and drier lengths, focusing on balanced care for both the roots and lengths.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642586251603,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/Capturadeecra2025-07-07231725.png?v=1794241869"},{"product_id":"net-mask","title":"TRUSS Net Mask Fiber Effect Mask 550 g","description":"\u003cp\u003eThe TRUSS Net Mask Fiber Effect Mask 550 g is part of the TRUSS professional care range’s treatment step. It is designed for routines targeting damaged or brittle hair, focusing on caring for the weakened fiber.\u003c\/p\u003e\u003cp\u003eThe TRUSS Net Mask treatment is suitable for damaged and brittle hair. The formula repairs the hair structure while hydrating and rebuilding the hair fiber. It seals the cuticles and helps define curls.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642586284371,"sku":"TRS203","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/65.png?v=1794241868"},{"product_id":"fluid-fix","title":"TRUSS Fluid Fix Curl Activator","description":"\u003cp\u003eTRUSS Fluid Fix Curl Activator is part of the TRUSS professional hair care range and is designed for the finishing step. It is intended for curl-focused hair care routines, with an emphasis on curl definition.\u003c\/p\u003e\u003cp\u003eTRUSS Fluid Fix is a finishing product suitable for all hair types. The formula defines long-lasting curls with the help of heat styling tools. It is heat-protective and controls volume and frizz.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642586349907,"sku":null,"price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/Capturadeecra2025-07-07230717.png?v=1794241868"},{"product_id":"deluxe-prime-spray","title":"TRUSS Deluxe Prime Reconstructive Spray 260 ml","description":"\u003cp\u003eTRUSS Deluxe Prime Reconstructing Spray 260 ml is part of the TRUSS professional care range and is used during the treatment or finishing stage. It is designed for routines targeting weakened hair or hair prone to chemical processes, focusing on care and cosmetic repair.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642586415443,"sku":"TRS212","price":44.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/TRUSS_Deluxe_Prime_Spray_Reconstrutor_260_ml.png?v=1794241868"},{"product_id":"truss-frizz-zero-shampoo-300ml","title":"TRUSS Frizz Zero Shampoo 300 ml","description":"\u003cp\u003eTRUSS Frizz Zero Shampoo 300 ml is a cleansing treatment for frizzy hair, especially thick and unruly strands. It is part of a routine designed to improve hair softness, alignment and shine.\u003c\/p\u003e\u003cp\u003eAccording to TRUSS, the formula combines plant oils and ingredients designed to care for the surface of the hair fibre. The brand highlights frizz control and the feeling of softer hair.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642586448211,"sku":"TRS5545","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/TRUSS_Frizz_Zero_Champ_300_ml.png?v=1794241869"},{"product_id":"miracle-mask","title":"TRUSS Miracle Mask","description":"\u003cp\u003eThe TRUSS Miracle Mask is a treatment mask for dry, dehydrated hair or hair damaged by heat and chemical aggressions. It is part of the Miracle range and was developed to complement washing with nourishment, hydration, and softness for the lengths.\u003c\/p\u003e\u003cp\u003eThe formula contains the Blend of Miracle Oils, a complex of plant oils that, according to the brand, helps improve the elasticity and strength of the hair strands.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642586480979,"sku":"TRS204","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/TRUSS_Miracle_Mask_M_scara.png?v=1794241869"},{"product_id":"curly-fiz","title":"TRUSS Curly Fix","description":"\u003cp\u003eTRUSS Curly Fix is part of the TRUSS professional care range and is designed for the finishing step. It is intended for wavy or curly hair routines, focusing on curl definition and care.\u003c\/p\u003e\u003cp\u003eTRUSS Curly Fix is a leave-in product for wavy and curly hair. The formula defines curls, offering more elasticity, movement, volume control, and hold.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642586710355,"sku":"TRS223","price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/TRUSS_Curly_Fix.png?v=1794241868"},{"product_id":"miracle-summer-shampoo","title":"TRUSS Miracle Summer Shampoo","description":"\u003cp\u003eTRUSS Miracle Summer Shampoo is part of the TRUSS professional care range and is designed for the cleansing step. It is intended for hair exposed to the sun, sea and pool, focusing on the care and cosmetic protection of the hair fibre.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642586972499,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/Capturadeecra2025-07-07222047.png?v=1794241869"},{"product_id":"deluxe-prime-mask","title":"TRUSS Deluxe Prime Hair Mask 180 g","description":"\u003cp\u003eThe TRUSS Deluxe Prime Mask 180 g is part of the TRUSS professional care range’s treatment step. It is designed for routines targeting weakened hair or hair prone to chemical processes, focusing on care and cosmetic repair.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642587038035,"sku":"TRS5706","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/TRUSS_Deluxe_Prime_M_scara_180_g.png?v=1794241869"},{"product_id":"hair-protector","title":"TRUSS Hair Protector","description":"\u003cp\u003eTRUSS Hair Protector is part of the TRUSS professional care range, providing protection during styling. It is designed for hair exposed to heat styling tools, focusing on heat protection and finish.\u003c\/p\u003e\u003cp\u003eTRUSS Hair Protector is a finishing product suitable for all hair types. The formula protects hair from damage caused by heat styling tools and helps detangle the hair.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642587103571,"sku":"TRS228","price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/Capturadeecra2025-07-07221816.png?v=1794241868"},{"product_id":"equlibrium-condicionador","title":"TRUSS Equilibrium Conditioner","description":"\u003cp\u003eTRUSS Equilibrium Conditioner is part of the TRUSS professional hair care range, designed for the conditioning step. It is intended for hair with an oily scalp and drier lengths, focusing on balanced care for both the roots and lengths.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642587169107,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/Capturadeecra2025-07-07221454.png?v=1794241869"},{"product_id":"miracle-shampoo","title":"TRUSS Miracle Shampoo","description":"\u003cp\u003eTRUSS Miracle Shampoo is part of the TRUSS professional care range and is designed for the cleansing step. It is intended for hair care routines for hair showing signs of damage, focusing on softness and fibre care.\u003c\/p\u003e\u003cp\u003eTRUSS Miracle Shampoo was developed for hair damaged by chemical treatments or external aggressors. The Keratin formula rebuilds the hair fibre and protects the strands to prevent further damage.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642587201875,"sku":"TRS172","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/TRUSS_Miracle_Champ.png?v=1794241868"},{"product_id":"miracle-summer-condicionador","title":"TRUSS Miracle Summer Conditioner","description":"\u003cp\u003eTRUSS Miracle Summer Conditioner is part of the TRUSS professional care range, specifically for the conditioning step. It is designed for hair exposed to the sun, sea, and pool, focusing on caring for and cosmetically protecting the hair fibre.\u003c\/p\u003e\u003cp\u003eWith Miracle Summer Conditioner, hair is left hydrated and soft, with its colour protected against fading. Suitable for daily use throughout the summer. Suitable for all hair types.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642587267411,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/67.png?v=1794241869"},{"product_id":"night-spa-serum","title":"TRUSS Night Spa Serum 250 ml","description":"\u003cp\u003eTRUSS Night Spa Serum 250 ml is a weekly-use overnight hair treatment designed to care for the lengths and ends. The brand presents it as a complement to the Infusion range for those seeking hydration, softness, and more disciplined-looking hair.\u003c\/p\u003e\u003cp\u003eAccording to TRUSS, the formula helps care for the surface of the hair fiber, promoting manageability and shine and helping to reduce frizz.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642587332947,"sku":"TRS211","price":58.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/TRUSS_Night_Spa_S_rum_250_ml.png?v=1794241868"},{"product_id":"amino-miracle","title":"TRUSS Amino Miracle 225 ml","description":"\u003cp\u003eTRUSS Amino Miracle 225 ml is part of the TRUSS professional care range, providing protection during styling. It is designed for routines targeting hair showing signs of damage, focusing on softening and caring for the hair fibre.\u003c\/p\u003e\u003cp\u003eTRUSS Amino Spray is a finishing product suitable for all hair types. The formula protects hair from damage caused by heat styling tools and helps detangle.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642587365715,"sku":"TRS221","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/TRUSS_AMINO_MIRACLE_225ML.png?v=1794241869"},{"product_id":"deluxe-prime-condicionador-plus","title":"TRUSS Deluxe Prime Plus+ Conditioner","description":"\u003cp\u003eTRUSS Deluxe Prime Plus+ Conditioner is part of the TRUSS professional care range, designed for the conditioning step. 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It is intended for dry or dull hair routines, focusing on nourishment and softness.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642587529555,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/Capturadeecra2025-07-07214517.png?v=1794241972"},{"product_id":"beach-waves","title":"TRUSS Beach Waves Spray","description":"\u003cp\u003eTRUSS Beach Waves Spray is part of the TRUSS professional care range and is used during the treatment or finishing stage. It is designed for routines creating wavy hairstyles, with a focus on texture and waves.\u003c\/p\u003e\u003cp\u003eTRUSS Beach Waves Spray is a finishing product suitable for all hair types. The formula creates natural beach waves while protecting hair from damage caused by the sun, beach, pool and pollution.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642587562323,"sku":null,"price":44.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/Capturadeecra2025-07-07214316.png?v=1794241973"},{"product_id":"deluxe-prime-shampoo","title":"TRUSS Deluxe Prime Shampoo 300 ml","description":"\u003cp\u003eTRUSS Deluxe Prime Shampoo 300 ml is part of the TRUSS professional care range and is designed for the cleansing step. It is intended for routines targeting weakened hair or hair subjected to chemical processes, focusing on care and cosmetic repair.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642587595091,"sku":"TRS7638","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/TRUSS_Deluxe_Prime_Champ_300_ml.png?v=1794241972"},{"product_id":"truss-frizz-zero-mascara-liquida-spray-260ml","title":"TRUSS Frizz Zero Liquid Mask Spray 260 ml","description":"\u003cp\u003eThe TRUSS Frizz Zero Liquid Spray Mask 260 ml is a hair treatment in spray format, part of the range dedicated to frizz control. It is designed to complement wash-out care and help improve hair softness, shine, and alignment.\u003c\/p\u003e\u003cp\u003eAlthough it comes in a liquid format with a spray applicator, the brand indicates ways of use that require rinsing. It should therefore not automatically be treated as a leave-in product.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642587660627,"sku":"TRS4774","price":51.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/frizz-zero-mascara-liquida-spray-260ml-truss.png?v=1793181445"},{"product_id":"miracle-condicionador","title":"TRUSS Miracle Conditioner","description":"\u003cp\u003eTRUSS Miracle Conditioner is part of the TRUSS professional care range, designed for the conditioning step. It is intended for hair care routines for hair showing signs of damage, focusing on softness and fibre care.\u003c\/p\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":55642587693395,"sku":"TRS191","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1120\/0669\/3203\/files\/TRUSS_Miracle_Condicionador.png?v=1794241973"},{"product_id":"truss-blond-condicionador","title":"TRUSS Blond Conditioner","description":"\u003cp\u003eTRUSS Blond Conditioner is recommended for blonde, grey and bleached hair. Its formula with a Violet Pigment Blend neutralises orange tones caused by oxidation from everyday external aggressors, while hydrating the hair fibre. It also strengthens the hair and increases strand elasticity. 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